The success of our watches is based on a consistent portfolio strategy, uncompromising quality and the use of a highly innovative Swiss watch technology. Unfortunately this attracts a multitude of cheap copies of our watches, abusing our brand name We produce our two brands SWISS MILITARYTM & CX SWISS MILITARY WATCHTM using these two logos as seen here:
TM SWISS MILITARYTM
Only watches bearing either of these logos are original and genuine Swiss Military timepieces
Our original watches have several distinguishing attributes. Besides the original logo on the dial and the caseback there usually is a four-digit serial number engraved on the caseback, too. Here an example: - please note that see-through casebacks do NOT allow for an engraved serial number:
Exception: please note that see-through casebacks do NOT allow for an engraved serial number
Should you have any doubts please do not hesitate to contact us!